3 Main Issues With One-Way Communication

Jan 9, 2023

January 9, 2023


Juraj Obrež

one-way communication

One-way communication needs to be updated and will not work today. In today’s digital economy, where trust and transparency are essential, one-way communication is a deal breaker. With the advancement of technology, businesses have also adapted to this new digital era and are now operating on a two-way communication model. However, some business owners continue to operate on a one-way communication model. 

We will cover some of the main issues and consequences of one-way communication, but first, we need to define what one-way communication is and what types of one-way communication are.

In this article, we will talk about:

What is one-way communication?

One-way communication is a type of communication where a person or a group of people are receiving information but are not able or expected to transmit the information back to the sender.

It may still be considered one of the faster communication methods by some, but that is starting to change recently with the implementation of new two-way communication channels. This leads us to explain what two-way communication means.

Examples of one-way communication in the workplace

Sending a company newsletter to all the employees through email.

In this scenario, not only can you not get information on whether your employees read the message, but you are in a position where you cannot collect employee feedback. Sending a newsletter without the intention of receiving feedback from the receiver is an example of one-way communication.

Company newsletter

Listening to policy statements from your executives

In this situation, the receivers are often not considered to give their opinion or feedback. To avoid the one-way communication problem, you could use a tool for anonymous feedback to see sincere feedback on your statement.

What is two-way communication?

Two-way communication is where the information is shared back and forth between the sender and receiver. The main characteristic of two-way communication is that it invites and offers feedback.

Why is workplace communication important?

Did you know that research by Salesforce that included not only employees but corporate executives and educators also shows that 86% of them believe ineffective communication is the underlying reason for workplace failures?

This infographic will teach you about communication’s role in workplace failures.

Problems with one-way communication
Workplace communication effect in workplace

Lack of transparency and trust with one-way communication

One of the main issues with one-way communication is that it creates a lack of transparency and trust. When there is a lack of trust and transparency, employees might feel uncomfortable engaging with their manager.One-way communication also creates an information vacuum, resulting in employees becoming lost and disengaged at their workplace. 

Another area for improvement with communication is that it can create employee resistance. Employees starting to work for your business may discover that their experience differs from their expectations when applying for the job, which leads to employee attrition. Another consequence of this could be lower engagement rates which could result in less revenue for your company.

Inconsistent communication

One-way communication creates inconsistency in the flow of information. The problem is that you need to know whether the company is on the same page with its employees. As a result, you can’t be sure if your employees are getting the correct information at the right time.

The problem is not just for employees but also for managers since they need to know if the information they sent was understood properly or even understood at all.

Lack of collaboration and teamwork

One-way communication makes it difficult for businesses to collaborate and work together. If there is no collaboration opportunity, teams will not be able to work together to achieve their business objectives effectively. 

This can be harmful because teams will not be able to accomplish the goals set forth by the business, and as a result, the company will ultimately not reach its maximum potential. 

To avoid this issue in your company, one way to encourage teamwork and improve chemistry and morale with your employees is by implementing an employee engagement tool like Jenz. These tools allow for increased employee engagement, better company culture, and digital two-way communication. Another benefit of these tools is that they are affordable, convenient, and easy to use.


When a company has a conversation with its employees, there needs to be more transparency and trust. For example, if a company sends out messages without input from its employees, it will not know if the message is getting through, and the employees will be left to their own devices to figure out what the message means. A company must have a two-way conversation with its staff so that both parties are clear on the message and can act in unison.

But we know it is hard to change your type of communication and channels of communication suddenly. That is why you should complement your existing channels with practical tools to intuitively eliminate negatives from one way communication.

Find out how an employee engagement tool could help with your communication issues and how to implement this tool efficiently!

Don’t miss out on the fun stuff.

Sign up here to get app updates, new feature alerts, and tips that can help you engage your workforce.